Ipsos.Digital
Project Overview
Company Background: Ipsos.Digital is a survey-making platform that helps businesses conduct market research with a variety of different templates and solutions.
Objective: To improve the user experience of Ipsos.Digital. Additionally, we looked to modernize the website after exploring the possibility of AI integration.
Skills: Usability Testing, Web Design, Iterative Prototyping
Contributions: Site map, Heuristic Evaluation, Cognitive Walkthrough, Usability Testing, Ideation Mid-fidelity creation, and upgrading to high fidelity.
Goals
Evaluate the Ipsos.Digital service’s usability through their interface and survey creation flow
Ideate solutions to modernize website design and enhance usability
Create a high-fidelity prototype to modernize website and testing protocol and reiterate based on insights
Research
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Site Map
Heuristic Evaluation
Cognitive Walkthrough
Competitive Analysis
Usability Test
Ideation
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Low Fidelity Wireframing
Mid Fidelity Wireframing
Wireframe Testing
Final Designs
Final Homepage
We divided it into three sections:
Details about the company and brands that they have worked with
Showcases the various products, prioritising accessibility to the solutions
Formatted as interactive cards as shown below
Displays statistics related to the company’s success. There is also a help box in case users need help finding a solution.
Final Survey Creation
The survey creation experience still performs similarly to the current state of Ipsos.Digital. We moved some questions around according to our updated site map, but all content currently on an Ipsos.Digital FastFacts or InnoTest survey has not been changed.
We also made the sidebars sticky and will remain on screen as the user scrolls, and the header will disappear after scrolling but will show up again when the user is at the top of the screen.
Personal Reflections
I learned a lot in this project. As it was my first project working with other UX students at Purdue, they helped me a lot in learning more about the different techniques and steps in creating a design, which was why I ended up being involved in a lot of the processes. I am very grateful for my teammates and my professors for teaching me a lot in this project that I can carry forward into my future projects.